Marketing to Kids
Posted by KV on October 19, 2009
One of the smartest things that you can do for your business is to figure out a way to market it to kids. Although children don’t necessarily have money of their own to spend, they do have a way of convincing their parents to spend money. If you can get kids to demand your product, you can get parents to buy it. That means your bottom line goes up when you invest in marketing to kids.
Of course, some products are easy to market to children because they’re designed for kids. Children’s clothing stores like Catimini and Deux Par Deux don’t have to go out of their way to get kids’ attention because the items they sell are designed to be marketed to children.
Not all products are so simple to market to kids. Financial software programs are an example of an item that kids probably wouldn’t care about. In this case, you might want to look at creating a new product just for kids. For example, a finance-based kids’ computer game could be marketed to children. Parents who went to buy this for their kids would see the rest of your products and become familiar with your name. If marketing to kids is something that you haven’t tried yet, it’s worth a shot.
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